沙特电信stc Leap25展台「代码之城」/ VAVESTUDIO

2025年，在利雅得LEAP科技峰会上，VAVE为沙特电信集团stc打造了最大独立展台——「代码之城」沉浸式主题展区，向世界呈现了一种关于数字未来的全新语法与可能。

当技术变革的浪潮席卷全球，电信运营商如何超越固有的连接角色，深度参与甚至引领未来？VAVE以创新为基石、科技为媒介，在这座1500平方米的“城市”中给出了答案：通过一场融合叙事、交互与感知的空间实验，我们协助stc重[塑]其数字身份，勾勒出一个更智能、更互联的明日图景。

At LEAP 2025, stc is rewriting the code - transforming industries, enabling businesses, and shaping the digital future beyond the conventional role of a telco operator. With City of Code, stc invites visitors into a world where innovation is the foundation and technology the driving force behind a smarter, more connected tomorrow.

In a time where disruption is the new normal, stc challenges the status quo, unlocking digital opportunities for businesses and governments of all sizes. How do we go beyond communication and truly shape the future? By rewriting the code to re[imagine] what’s next.

展会现场 | ON-SITE EVENT PHOTOS | © C2 SAUDI

编舞机器人表演 | ROBOTIC PERFORMANCE | © C2 SAUDI

「代码之城」不再是一个单纯的展台，而是一座鲜活的数字生态城市。它由若干“城区”构成，每个区域代表stc的一个关键商业垂直领域，将复杂的商业系统重塑为可感知、可探索的叙事场域。

步入其中，参观者不再是被动的观众，而是探索数字新大陆的旅人：AI医疗、智能物流、工业4.0、数字安防，每个片区都是一个完整的未来场景。通过丰富的交互展项与现场用例，技术不再是抽象概念，而是触手可及的生活肌理。

stc’s City of Code is a dynamic exhibition concept that immerses visitors in a multi-layered digital ecosystem. Designed as an interactive journey, the exhibition unfolds across themed districts, each representing a key business vertical. 

Upon entering, visitors are no longer passive spectators but become travelers exploring a new digital continent. From AI-driven healthcare solutions to next-gen logistics, from industrial automation to security - every space is a showcase of how stc is redefining entire industries.

空间轴测图 | ISOMETRIC DRAWING | © VAVESTUDIO

展览的序章由一组“编舞机器人”揭开。机械臂同步舞动，如一场数字奇观，将参观者引入 stc 的宇宙：精密、协同、充满创造的节奏感。

At the beginning of the experience is the Choreobot, a synchronized robotic performance that sets the stage for Rewriting the Code. This digital spectacle introduces visitors to the stc universe, where movement, media, and innovation merge into one seamless narrative.

编舞机器人表演 | ROBOTIC PERFORMANCE | © C2 SAUDI

"数字货运村"：运用实体3D模型，构筑出一个微缩的全球供应链图景。物流的动态与数据的流动在此可视化。

Digital Cargo Village: A tangible 3D model illustrating stc’s impact on the global supply chain.

数字货运村 | DIGITAL CARGO VILLAGE | © C2 SAUDI

"AI 医疗现场"：呈现人工智能如何重塑诊疗路径，让冰冷的算法显露出温暖的关怀维度。

AI in Healthcare: A deep dive into how AI is revolutionizing patient care and medical innovations.

AI医疗现场 | AI IN HEALTHCARE | © C2 SAUDI

"工业与能源实验室"：机械臂现场演绎生产流程的数字孪生，展现效率与可持续性的和谐共生。

"安全指挥剧场"：通过模拟军事级指挥系统，呈现数字技术在关键时刻的守护力量。

这些“城区”并非孤立陈列，而是一个有机整体。它们共同诉说着一个愿景：未来不是空中楼阁，而是由无数可落地的解决方案编织而成的现实。

Industrial & Energy: Live demonstrations of robotics and digital integration in manufacturing and energy.

Security: A high-tech simulation of a military command

system,showcasing stc’s capabilities in supporting defence operations.

With a one-stop-shop approach, stc’s business clusters come together to form a holistic vision of the digital future - where innovation meets accessibility and cutting-edge technology meets real-world solutions.

STC 提升旅游体验 |STC ENHANCING THE TOURISM EXPERIENCE |© C2 SAUDI

© C2 SAUDI

四天的展会时间、超过1500平方米的空间、「代码之城」是一场精心设计的时间艺术。它让每一位踏入者感受到：数字转型不是遥远的口号，而是正在发生的、可参与、可驱动的进程。

这趟旅程最终指向一个开放的提问：当代码可以被重写，我们的想象力是否也该被重启？stc以此空间为媒介，发出邀请——与其等待未来，不如亲手编译下一个时代。

在LEAP 2025，我们见证的不仅是一场展览。

更是一次对“可能”的重新定义。

Spanning 1,500 sqm at LEAP 2025 in Riyadh, the City of Code is more than an exhibition—it’s a movement towards the future. Over four days, visitors will experience the full spectrum of stc’s capabilities, not as abstract ideas but as tangible, interactive, and scalable solutions.

This journey through the City of Code is a call to action: Reimagine what’s possible. Challenge conventions. Unlock new potential. stc is not just providing services; it is building the digital infrastructure that empowers economies, businesses, and societies.

At LEAP 2025, we don’t just talk about the future. We rewrite the code to create it.